It looks like yahoo is getting into the community currency game with Yootles. A quick read of the their FAQ indicates a highly “economics” based approach. Also I don’t see an indication of the meta understanding that what’s necessary is to provide a playing field for people to create currencies, rather than just Yet Another Currency (YAC).
But, there is a very interesting quote buried near the end:
“My long-term goal at Yahoo is to change the way society thinks about group decision making. Step 1 is changing the way we think about money. I want people to think about money more the way computer scientists and AI resarchers and theoretical economists think about it — as a measure of people’s utility functions, which is where the name yootles comes from.”
An here’s another in answer to the question: Why not just use money?
“But you’re quite right, it’s just another currency. Everything you know about money should carry over to yootles and if you spot any meaningful differences, we’re probably doing something wrong.”
[tags]currency, yootles, community currency, money[/tags]